Oct. 30, 2019Wednesday national awareness campaign Raising awareness Doctor Mike partners with the AOA’s consumer brand campaign New video points viewers to the AOA’s “Find Your DO” tool and recommends seeking out a physician who takes a whole-person approach to patient care.
Dec. 11, 2017Monday DO brand campaignnational awareness campaign The Featured Four Doctors That DO campaign highlights four new DOs After a nationwide search, four DOs have been chosen to appear in the Doctors That Do brand campaign refresh.
Dec. 6, 2017Wednesday DO brand campaignnational awareness campaign News in brief Coming soon to a newsstand near you DO brand awareness campaign is gearing up to launch four fresh new DO faces.
July 25, 2017Tuesday House of Delegates 2017national awareness campaign House of Delegates AOA’s brand campaign is thriving in its second year William Mayo, DO, updated the House of Delegates on the campaign’s ongoing mission to increase public awareness of osteopathic medicine.
Feb. 14, 2017Tuesday national awareness campaign Doctors that DO Brand campaign milestone: 1 million visits to DoctorsThatDO.org Print ads in top-tier publications helped the campaign attain this achievement.
Oct. 19, 2016Wednesday national awareness campaign Brand awareness campaign Doctors that DO campaign brings outdoor ads to 3 more cities Cities in Arizona, North Carolina and Connecticut will see out-of-home advertising during phase two of the AOA’s brand awareness campaign.
July 28, 2016Thursday House of Delegatesnational awareness campaign ‘Momentum and excitement’ Brand awareness campaign: 375 million impressions and counting In an update to the AOA House of Delegates, William J. Burke, DO, shared the success of the AOA’s brand campaign.
Feb. 1, 2016Monday national awareness campaign Profession’s pulse 1,200 DOs and students surveyed: Results reveal optimism, key concerns Priority areas include medical school affordability, reimbursement and coding, and practicality of practicing primary care.
Jan. 22, 2016Friday national awareness campaign By the numbers Data-driven: How consumer research guided the national awareness campaign Through surveys and focus groups, researchers identified the health-conscious patients who would become the core audience of the campaign.
Oct. 19, 2015Monday national awareness campaign New beginnings ‘People want doctors who listen’: Creating a national awareness campaign Interested in learning how the messages of the AOA’s national awareness campaign were developed? Its key players share insights.