Raising awareness Doctor Mike partners with the AOA’s consumer brand campaign New video points viewers to the AOA’s “Find Your DO” tool and recommends seeking out a physician who takes a whole-person approach to patient care. Oct. 30, 2019Wednesday The DO Staff Contact The DO Staff Facebook Twitter LinkedIn Email Topics national awareness campaign The American Osteopathic Association has committed $2 million this fiscal year to its brand awareness campaign, designed to increase understanding of the osteopathic medical profession. As part of that commitment, AOA has partnered with television personality and social media influencer Mikhail “Doctor Mike” Varshavski, DO, to promote the osteopathic perspective to a broad consumer audience. “As an osteopathic physician, I know that when a patient comes in with a physical complaint, we must also consider their mental health as well to get an ideal outcome,” Dr. Mike tell viewers in his inaugural video. Video to run on high-profile health sites In the video, the first in a series, Doctor Mike—the most-followed doctor on social media, with 8 million followers and counting—directs viewers to search for a physician using the AOA’s “Find Your DO” tool. The tool allows patients to search for DOs who are AOA members by specialty, location and name. As part of the AOA’s consumer brand campaign, advertisements featuring this video or a shorter version will run on a variety of sites in the coming weeks, including WebMD, CNN Health, Babycenter, Mens Health and Parents. Brand campaign update Since its launch in 2015, the AOA’s consumer brand campaign has driven over 1 million “Find Your DO” searches and generated more than 1 billion impressions. Two more Doctor Mike videos are forthcoming in January. They will also run on high-profile health sites and be promoted on YouTube. Via these efforts and others, such as paid search and native advertising, the consumer brand campaign for fiscal year 2020 is expected to draw more than 88 million impressions. Related reading: AOA’s brand campaign is thriving in its second year Doctors That DO campaign highlights four new DOs More in Profession On-demand CME from past OMED conferences now available Watch or listen to AOA live conferences at your own pace and on your own time through the end of March 2025. In Memoriam: January 2025 View the names of recently deceased osteopathic physicians. Previous article6 ways to reduce doctor burnout at the systemic level Next articleUser friendly website connects patients with addiction to local treatment facilities
On-demand CME from past OMED conferences now available Watch or listen to AOA live conferences at your own pace and on your own time through the end of March 2025.