As the AOA’s Doctors that DO brand awareness campaign heads to its mid-point, you will start seeing fresh new DO faces popping up in health-related magazines and websites.
The third year of the campaign, which is intended to raise awareness and consideration of DOs among target health consumers, will feature four new DOs from four different specialties.
As the AOA prepares to unveil the new “faces” of the campaign, it has been releasing short videos teasing at what’s to come, which will include ads in national magazines, launching with the January issue of O Magazine.
Subsequent ads will focus on 6 titles: Women’s Health, Men’s Health, Parents, WebMD, O Magazine and People. New this year will be digital advertising on YouTube and Pandora.
How to get involved
To raise awareness of osteopathic medicine in your own community, you can start by visiting the AOA’s online store, where you’ll find educational pamphlets in English and Spanish, merchandise, and DO-themed gear.
It’s also a good idea to update your business contact info with the AOA to ensure prospective patients can find you when they search for a DO on DoctorsthatDO.org. The “Find Your DO” search function on DoctorsthatDO.org lists osteopathic physicians who are AOA members in active practice and have a business address on file.