Doctors that DO

Brand campaign milestone: 1 million visits to

Print ads in top-tier publications helped the campaign attain this achievement.


The AOA’s Doctors That DO national brand awareness campaign, which seeks to raise awareness of DOs and the unique, holistic care they provide, has reached two important milestones: 1 million visits to and 350,000 “Find Your DO” physician profile views. is the campaign’s consumer health website where patients search for DOs.

This benchmark was achieved with the help of the campaign’s full-page print ads, which have been running in top-tier magazines such as Women’s Health, Men’s Health, Parents magazine, Runner’s World and WebMD magazine.

In addition to print ads, the campaign, which began in October 2015, is spreading the word through digital ads, video and native content on health-focused websites, paid search, and outdoor ads in select mid-size markets.

Read more articles about the Doctors That DO campaign:

Doctors That DO campaign brings outdoor ads to 3 more cities.

Brand awareness campaign: 375 million impressions and counting.

AOA launches brand awareness campaign.

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