The AOA’s Doctors That DO national brand awareness campaign, which seeks to raise awareness of DOs and the unique, holistic care they provide, has reached two important milestones: 1 million visits to DoctorsThatDO.org and 350,000 “Find Your DO” physician profile views. DoctorsThatDO.org is the campaign’s consumer health website where patients search for DOs.
This benchmark was achieved with the help of the campaign’s full-page print ads, which have been running in top-tier magazines such as Women’s Health, Men’s Health, Parents magazine, Runner’s World and WebMD magazine.
In addition to print ads, the campaign, which began in October 2015, is spreading the word through digital ads, video and native content on health-focused websites, paid search, and outdoor ads in select mid-size markets.
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