Doctors that DO Brand campaign milestone: 1 million visits to DoctorsThatDO.org Print ads in top-tier publications helped the campaign attain this achievement. Feb. 14, 2017Tuesday AOA Staff Contact AOA Staff Facebook Twitter LinkedIn Email Topics national awareness campaign The AOA’s Doctors That DO national brand awareness campaign, which seeks to raise awareness of DOs and the unique, holistic care they provide, has reached two important milestones: 1 million visits to DoctorsThatDO.org and 350,000 “Find Your DO” physician profile views. DoctorsThatDO.org is the campaign’s consumer health website where patients search for DOs. This benchmark was achieved with the help of the campaign’s full-page print ads, which have been running in top-tier magazines such as Women’s Health, Men’s Health, Parents magazine, Runner’s World and WebMD magazine. In addition to print ads, the campaign, which began in October 2015, is spreading the word through digital ads, video and native content on health-focused websites, paid search, and outdoor ads in select mid-size markets. Read more articles about the Doctors That DO campaign: Doctors That DO campaign brings outdoor ads to 3 more cities. Brand awareness campaign: 375 million impressions and counting. AOA launches brand awareness campaign. More in Profession AOA mourns passing of Civil Rights Movement leader and influential physician William G. Anderson, DO “Our profession is so very proud of Dr. Anderson and all that he accomplished in his incredible life, from spearheading the Albany Movement during the Civil Rights Movement to becoming an accomplished and respected surgeon,” said AOA President Richard R. Thacker, DO, MACOI. Past Physician to the US President will be NBOME’s next president and CEO Kevin O’Connor, DO, who served as Physician to the President for former President Joe Biden, brings three decades of leadership experience in many high-profile settings to the role. Previous articleHow I bridge 2 worlds as a deaf medical student Next articleACGME/AODME to host osteopathic pre-conference before March ACGME meeting
AOA mourns passing of Civil Rights Movement leader and influential physician William G. Anderson, DO “Our profession is so very proud of Dr. Anderson and all that he accomplished in his incredible life, from spearheading the Albany Movement during the Civil Rights Movement to becoming an accomplished and respected surgeon,” said AOA President Richard R. Thacker, DO, MACOI.
Past Physician to the US President will be NBOME’s next president and CEO Kevin O’Connor, DO, who served as Physician to the President for former President Joe Biden, brings three decades of leadership experience in many high-profile settings to the role.