Doctors that DO Brand campaign milestone: 1 million visits to DoctorsThatDO.org Print ads in top-tier publications helped the campaign attain this achievement. Feb. 14, 2017Tuesday AOA Staff Contact AOA Staff Facebook Twitter LinkedIn Email Topics national awareness campaign The AOA’s Doctors That DO national brand awareness campaign, which seeks to raise awareness of DOs and the unique, holistic care they provide, has reached two important milestones: 1 million visits to DoctorsThatDO.org and 350,000 “Find Your DO” physician profile views. DoctorsThatDO.org is the campaign’s consumer health website where patients search for DOs. This benchmark was achieved with the help of the campaign’s full-page print ads, which have been running in top-tier magazines such as Women’s Health, Men’s Health, Parents magazine, Runner’s World and WebMD magazine. In addition to print ads, the campaign, which began in October 2015, is spreading the word through digital ads, video and native content on health-focused websites, paid search, and outdoor ads in select mid-size markets. Read more articles about the Doctors That DO campaign: Doctors That DO campaign brings outdoor ads to 3 more cities. Brand awareness campaign: 375 million impressions and counting. AOA launches brand awareness campaign. More in Profession Compassion in medicine: It’s not just the right thing to do—it also makes the most cents Miko Rose, DO, writes about the impact of compassionate care on the economics of medicine. AOA now accepting nominations for its 2024 DEI Unification Award Awards to recognize individual and organizational contributions to DEI initiatives in the osteopathic community. Nominations are due by May 20. Previous articleHow I bridge 2 worlds as a deaf medical student Next articleACGME/AODME to host osteopathic pre-conference before March ACGME meeting
Compassion in medicine: It’s not just the right thing to do—it also makes the most cents Miko Rose, DO, writes about the impact of compassionate care on the economics of medicine.
AOA now accepting nominations for its 2024 DEI Unification Award Awards to recognize individual and organizational contributions to DEI initiatives in the osteopathic community. Nominations are due by May 20.