Lake Erie College of Osteopathic Medicine (LECOM) in Erie, Pennsylvania, has purchased naming rights of the former McKechnie Field in Bradenton, Florida, where the Pittsburgh Pirates conduct spring training. The college sees the new namesake, LECOM Park, as a partnership that extends beyond name recognition.
“When people come to LECOM Park, they will recognize our commitment not only on days when LECOM students will be at the ballpark promoting health and wellness, but also each time fans walk through the main gate, climb the stairs to the boardwalk, see the highlights on the new scoreboard, or recognize the school name when they see the games on TV or hear it mentioned on the radio,” says John Ferretti, president and CEO of LECOM.
The partnership will allow students from the college of osteopathic medicine and the schools of pharmacy and dental medicine to attend games at LECOM Park, where they will pass out giveaways that promote healthy lifestyles. Osteopathic medical students will also partner with athletic trainers on staff with the Pittsburgh Pirates.
This is not the first time LECOM has partnered with professional sports teams to encourage health and wellness. The college is the official presenter and medical provider for the Erie BayHawks, an NBA D-League team, a sponsor of the NFL’s Cleveland Browns, and the host of the Web.com Tour, a path for golfers to secure their spot on the PGA tour.