Standing out 3 ways we can all promote DOs and the osteopathic medical profession Following a conversation sparked by an article in “The New York Times” about osteopathic physicians, Ian Storch, DO, shares ideas for championing DO visibility. Feb. 16, 2026MondayJanuary 2026 issue Ian Storch, DO Dr. Storch is a practicing gastroenterologist who is passionate about osteopathic medicine. He is also the mentor of the D.O. or Do Not podcast project. Connect with him on LinkedIn. Contact Dr. Storch Facebook Twitter LinkedIn Email During one of our daily 5 a.m. drives to work, my best friend, an osteopathic cardiologist, asked me if I had read the July article in “The New York Times” about osteopathic physicians. The article, “So Your Doctor Is a DO. Does That Matter?,” provided a broad overview of the current state of osteopathic medicine in the U.S. It also educated readers who might be unfamiliar with DOs about how they are different from MDs. I had read it the week before, and we both agreed that it was poignant and well-written. The remainder of our discussion, however, was dedicated to the last paragraph of the article, which shared an opinion of John Licciardone, DO, MS, MBA, a regents professor in family medicine at the University of University of North Texas Health Science Center/Texas College of Osteopathic Medicine: “many rank-and-file DOs [may not] care about being lumped together with their MD peers … [and] seem perfectly content to not stand out from the crowd.” My friend and I both agreed that this felt like an anticlimactic ending to the article, and we weren’t sure what a “rank-and-file” DO was. Ultimately, an article raising awareness of osteopathic medicine in “The New York Times” is amazing. It is a privilege to have such a time-honored publication speak so highly of DOs and bring light to our profession. Related But this is not enough. As Mark Twain said, “The secret of getting ahead is getting started.” What can all of us do to get started on keeping this momentum going and making sure that the final words of the article do not come to fruition? Below are some of my recommendations. 1. Be loud and proud As osteopathic physicians, we stand out. In every patient interaction, regardless of our specialty, the Tenets of Osteopathic Medicine and attention to body, mind and spirit seep through our pores. We need to ensure that our lab coats, our scrubs and the signature lines on our emails have “DO” listed as our designation. When asked by colleges, patients or friends where we went to medical school, we need to say that, as DOs, we attended a college of osteopathic medicine (COM), and we need to take the time to explain what that means. It is so easy for us all to raise awareness through education, one interaction at a time. 2. Be a mentor Despite the challenges in medicine, getting into medical school is still extremely difficult and competitive. When premeds ask you about applying to medical school and your path, explain how the osteopathic medical profession has supported your endeavors and helped you become the physician you are today. Whether you provide osteopathic manipulative treatment (OMT), deeply embrace the osteopathic philosophy or merely appreciate the mentorship of the osteopathic physicians who trained you, share this with premeds and educate them so they can find their own path. 3. Teach the new generation More than 25% of medical students in the United States are now in a DO program. Take the time to teach osteopathic medical students, whether in your hospital, clinic or lectures. As you practice exceptional medicine and care for patients, it is truly effortless to make an osteopathic medical student feel proud of our profession. It is also important, however, to explain to them that they should always have “osteopathic” pride. It is essential to teach them why they should support local and national osteopathic organizations, and it is imperative to encourage them to be role models for our profession and advocate for our future. If you would like to serve as a mentor in a more formal capacity, the American Osteopathic Information Association’s (AOiA) new Emerging DO platform can connect those in the osteopathic medical profession with a mentor or a mentee. Sign up via this mentor/mentee interest form. More information about the Emerging DOs platform and the mentor program is available on the Emerging DO home page. Full steam ahead As I pulled into the hospital parking lot at the end of the drive, my friend and I agreed that the key to the future of osteopathic medicine is momentum. Contrary to the conclusion at the end of the Times article, we both have every intention of “standing out from the crowd.” If you have taken the time to read this article, I hope you have that same intention as well. To answer “The New York Times” article’s question, does it matter if your doctor is a DO?, my answer is simple: It certainly does. Editor’s note: The views expressed in this article are the author’s own and do not necessarily represent the views of The DO or the AOA. Related reading: There are now over 207,000 DOs and osteopathic medical students A.T. Still Memorial Lecture: ‘Our mission endures’ DOs and MDs: What are the true differences? More in Profession Physician, celebrate thyself: Ideas for recognizing yourself on National Doctors’ Day Self-care and self-celebration are not indulgences—they are essential for sustained excellence in a demanding and noble profession, writes Jeanne Sandella, DO. Record number of DOs secure residency positions through 2026 NRMP Match “With each successive Match cycle, it becomes even clearer that DO graduates are among the most sought-after physicians in the country,” said AOA CEO Kathleen S. Creason, MBA. Previous articleMotorsports medicine: An emerging subspecialty ripe for growth Next articleFirst-generation medical student: Listening matters in uncharted waters
Physician, celebrate thyself: Ideas for recognizing yourself on National Doctors’ Day Self-care and self-celebration are not indulgences—they are essential for sustained excellence in a demanding and noble profession, writes Jeanne Sandella, DO.
Record number of DOs secure residency positions through 2026 NRMP Match “With each successive Match cycle, it becomes even clearer that DO graduates are among the most sought-after physicians in the country,” said AOA CEO Kathleen S. Creason, MBA.
I enjoyed reading Dr Storch’s article. He is right we need to be sounding our own voices much louder. I’m on the Admissions Committee for PCOM. Having the opportunity to meet and interview these young bright and empathic students has been a privilege. I feel more DOs need to take up opportunity. Feb. 26, 2026, at 6:42 am Reply
Dr. Storch, I like how you challenged the”rank and file” in your argument to “keep the momentum going” after the NYT article started a buzz in the profession. Your solutions are well thought out and many of us are mentoring but not using the AOA tools or not maximizing the effects. You have me thinking that I should be doing so. Thanks for getting me started, DJC Feb. 26, 2026, at 7:00 am Reply
Dr Storch, you are a force of nature for osteopathic identity. I appreciate your podcast and this article. I couldn’t agree more with your positions on mentorship and personal involvement in promoting our profession to the interested and involved. I am inspired by your efforts. Feb. 26, 2026, at 5:02 pm Reply