New and improved

Game change: Updating The DO for 2015

New website features fully responsive design, expanded multimedia and more ways to share content.

For 55 years, The DO has continually adapted to meet the changing needs of its readers. Originally established as a monthly print publication in 1960, The DO evolved into a vibrant digital magazine in 2009. This week, the osteopathic medical profession’s premier news source unveiled another metamorphosis, transitioning into a fully responsive news hub with a fresh look and improved design.

What is different?

If you use your smartphone or tablet to access The DO, it will now be easier than ever to view and share news and features about osteopathic medicine. In 2013, about 27% of our readers accessed the site using a mobile device. Last year, that figure jumped to more than 32%. To better serve all visitors, the new site is fully optimized for mobile, tablet and desktop users, and we’re going to feature more videos, charts, infographics and multimedia than ever before.

Current subscribers to The DO‘s monthly newsletter will continue receiving frequent roundups of our digital content focused on health care policy, patient care and practice management.

A proud tradition

One thing that won’t be changing? Our in-depth coverage of issues important to the osteopathic family. We’ll continue to deliver the latest news on how DOs are helping to shape the future of health care. We will cover advances in medical education, practice management and technological innovation. We’ll also continue to bring you real stories about how DOs are making a difference in the lives of their patients each day. The DO will be a hub for the all the news and information you need to practice and manage your career most effectively.

Published in September 1960, The DO's first issue featured case reports and convention pictures. (Image provided by the AOA)

The DO is proud to carry on a long tradition of providing osteopathic physicians and students with a unique platform through which they can express their opinions and ideas. This tradition will continue as we transition to our new format. We look forward to your comments, suggestions and article ideas. Please submit comments below or email us at thedo@osteopathic.org.

Thank you for your support of The DO through the years. We look forward to providing continued coverage of the osteopathic medical profession and engaging with you on the issues that matter most to DOs.

3 comments

  1. Having graduated from PCOM class of 1963 I have seen many changes in our profession and have been pleased to see that the DO magazine has keep up with all the latest news both personal as “In Memorium” and in varied osteopathic news.

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