In 2015, the AOA launched the “Doctors that DO” campaign focused on raising awareness and understanding of DOs and the unique whole-person care they provide in all specialties. Featuring real, practicing DOs in print, billboards, digital and social advertising, the message connected with a national audience.
The AOA’s Doctors That DO brand awareness campaign has led to over 1 million visits to DoctorsThatDO.org, the campaign’s consumer health website, and 350,000 “Find Your DO” physician profile views.
We plan to extend the campaign into 2018 and are seeking new faces to continue our efforts.
If you are an active DO who lives the osteopathic philosophy, or if you know a DO who should be featured, complete a nomination form. Nominations are due by June 19.