For the win Trumpeting the value of osteopathic medicine: AOA wins 3 communications awards Awards from the ASAE and PR News celebrate coverage of the osteopathic profession. April 11, 2017Tuesday AOA Staff Contact AOA Staff Facebook Twitter LinkedIn Email Topics AOA The AOA’s communications team recently won three industry awards for its various efforts to raise the visibility of the osteopathic medical profession. Among the wins are two Gold Circle Awards from the American Society of Association Executives (ASAE) for the Doctors That DO campaign and The DO e-magazine. The Gold Circle Awards recognize excellence in association and nonprofit marketing, membership and communications and will be presented at the ASAE’s 2017 Marketing, Membership, and Communications Conference in Washington, DC, in early May. Related Since it kicked off in fall 2015, the Doctors That DO brand campaign has led to 1 million visits to DoctorsThatDO.org and 350,000 “Find Your DO” physician profile views. DoctorsThatDO.org is the campaign’s consumer health website where patients search for DOs. The DO was recognized for its transition to a short-form news magazine. From 2015 to 2016, The DO’s traffic and readership increased by 45%, and its multimedia content tripled. The AOA also won a PR News 2017 Nonprofit Award in the Press Release category for coverage of a study in the Journal of the American Osteopathic Association on a roller coaster remedy for kidney stones. More than 850 broadcast, print and online outlets covered the story with the osteopathic perspective—including The New York Times, CNN, NBC’s Today, BBC News, CBS Radio, and Popular Science. The PR News Awards recognize excellence in nonprofit and corporate social responsibility sectors. This year’s nominees included the American Red Cross, the American Heart Association and the American Academy of Pediatrics. More in Newsbriefs TouroCOM opens new school in Great Falls, Montana The new campus is Touro University’s third college of osteopathic medicine and the first nonprofit medical school in Montana. “Operation Nightingale” fraud scheme alert: Bogus nursing credentials sold to thousands of aspiring nurses It was recently discovered that a scheme, nicknamed “Operation Nightingale,” offered aspiring nurses the opportunity to purchase fake nursing degree diplomas and transcripts. Previous articleInterstate Medical Licensure Compact Commission starts taking license applications Next articleSurvey finds concussion concerns influence whether parents allow children to play sports
TouroCOM opens new school in Great Falls, Montana The new campus is Touro University’s third college of osteopathic medicine and the first nonprofit medical school in Montana.
“Operation Nightingale” fraud scheme alert: Bogus nursing credentials sold to thousands of aspiring nurses It was recently discovered that a scheme, nicknamed “Operation Nightingale,” offered aspiring nurses the opportunity to purchase fake nursing degree diplomas and transcripts.