Doctors that DO Brand campaign milestone: 1 million visits to DoctorsThatDO.org Print ads in top-tier publications helped the campaign attain this achievement. Feb. 14, 2017Tuesday AOA Staff Contact AOA Staff Facebook Twitter LinkedIn Email Topics national awareness campaign The AOA’s Doctors That DO national brand awareness campaign, which seeks to raise awareness of DOs and the unique, holistic care they provide, has reached two important milestones: 1 million visits to DoctorsThatDO.org and 350,000 “Find Your DO” physician profile views. DoctorsThatDO.org is the campaign’s consumer health website where patients search for DOs. This benchmark was achieved with the help of the campaign’s full-page print ads, which have been running in top-tier magazines such as Women’s Health, Men’s Health, Parents magazine, Runner’s World and WebMD magazine. In addition to print ads, the campaign, which began in October 2015, is spreading the word through digital ads, video and native content on health-focused websites, paid search, and outdoor ads in select mid-size markets. Read more articles about the Doctors That DO campaign: Doctors That DO campaign brings outdoor ads to 3 more cities. Brand awareness campaign: 375 million impressions and counting. AOA launches brand awareness campaign. More in Profession Forrest ‘Phog’ Allen, DO: The father of basketball coaching This March Madness™, learn about Kansas Jayhawks coaching legend Forrest “Phog” Allen, DO, a pioneer who blended osteopathic medicine with coaching to shape sporting history and his athletes’ success. Eliminating training barriers for DO students & residents The AOA and AACOM recently convened a Student Parity Summit focused on advancing equitable treatment of all medical students seeking rotations and training positions. Previous articleHow I bridge 2 worlds as a deaf medical student Next articleACGME/AODME to host osteopathic pre-conference before March ACGME meeting
Forrest ‘Phog’ Allen, DO: The father of basketball coaching This March Madness™, learn about Kansas Jayhawks coaching legend Forrest “Phog” Allen, DO, a pioneer who blended osteopathic medicine with coaching to shape sporting history and his athletes’ success.
Eliminating training barriers for DO students & residents The AOA and AACOM recently convened a Student Parity Summit focused on advancing equitable treatment of all medical students seeking rotations and training positions.